Search Engine Optimisation

What is SEO or Search Engine Optimisation? Why do you need it? Who or how do we do it? Are there costs involved? What can Vicarage House Business Centres do to help?

The reason you are reading this page is because either you have a website already, or you are looking into getting one and want to find out all there is to know before you get a web site built. We have been in the industry for the past 7 years, in that time we have seen high points and low points in the industry. We understand the need to keep costs down without negating the client’s cash flow. That is the reason why we have kept the cost to the bare minimum and for the same service clients would be looking at three to four times the amount of money with other dedicated SEO companies.

Costs

Initial Setup / Initial Optimization Fee - £600

Directory Fees - £140

Monthly Fees - £600

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Total = £1,340

We would recommend that this package is ideal for companies selling products or services, so that the optimization will pay for itself after a period of time. We treat our client’s websites as if they were our own and thus applying time, thought, strategy and branding to provide visitors with the desired experience.

Sites designed in frames or in flash will have to be converted into a normal format before doing any SEO work. This redesigning cost is not included below. The main reason for the non use of flash sites and framed sites is that it is virtually impossible for web crawlers to read flash flies as well as individual frames that make-up a website. Not only is the use of frames bad practise but it also negates the effectiveness of websites as only some pages shall be found on search engines such as Google, Yahoo, AOL and MSN to name a few.

Website Optimization Package

(Time required 10-15 days)
» Website evaluation of effectiveness
» Suggest and undertake optimisation changes to current website
» Submit to free search engines as well as directories
» Optimization for different keywords (mutually agreed)
» Optimization of Meta Content
» Optimization of unlimited number of web pages
» Identification of possible spider stoppers
» Robots.txt (if needed)
» Inclusion of Spider-friendly site map
» Inclusion or modification of Resources page
» Inclusion of 'bread crumb' navigation (if necessary)
» Optimization of internal link structure
» Hand submission to major search engines

Our offer does not include any major modifications or inclusion of new content pages. We will do minor modifications as when required. Any new content will be charged separately.

Directory listings

DMOZ, YELL.com, Directory Listings and Press Release
(Time required 7-10 days)

» Submission to DMOZ (if not submitted earlier)
» Submission YELL requires decisions to be made on locality and also on financial strategy
» Submission of site to different free and some paid directories (approx 75 standard free and paid directories)
» Submission of sites to different free and paid press release sites (approx 25)

We do not any offer any time frame guarantee for DMOZ listings because of the high work load in their server.

SEO Package Pricing

We aim to get 10-20 of your keywords in the top 20 of Google.
Please note that we are providing support for 6 months and this is the most standard competitive price in the market today. In fact charges quoted for directory listings are quite less since many directories increases their fees recently.

Payment Terms:

Initial up front: Initial Setup fee + Directory Submission charges
Monthly Maintenance: At the beginning of each month from 2nd month onwards.

Time Schedule:

Search engines generally index a site within first 30-45 days but major improvement to websites, for example structural changes may take around 120-180 days in total, and this is also the case of new sites requiring search engine listing and ranking.

SEO Guarantee:

We generally work for top 20 placements for at least 70% of the keywords. However, we reserve the right to accept an offer for any site.

Primarily we optimize all sites we design for good positioning on Google, as it is the single most important search engine, as it powers the majority of internet searches. How did you get to this site for example, was it through a search engine, and was it Google?

If you are interested in finding out about our professional website optimization packages, website optimization offers, or how we can help your site achieve a higher search engine ranking please email us, or fill in the contact form.